THE COULDYOU? CUP INITIATIVE

Distribute menstrual cups all across the world
Because period poverty is an issue that affects girls in all countries, because even if just one girl experience period poverty, then period poverty still exists and we need to truly eradicate it.
Provide health education to the community as a whole
Because both men & women as well as boys & girls need to be informed and included in the conversation to truly end period poverty
Create jobs for marginalized women
who have had limited economic opportunities. Ex. in Uganda; we are partnered with a local nonprofit, giving jobs and a future to former child prostitutes, helping them out of prostitution and into a trade.

CouldYou? is committed to finding sustainable solutions to the issue of period poverty. Ending period poverty is about more than just providing a product; it’s about breaking stigmas and misconceptions as well as normalizing menstruation. This is why CouldYou? uses a holistic and multi-disciplinary approach to ending period poverty once and for all.

Prior to 2021, CouldYou? partnered with other menstrual cup manufacturing companies to distribute the menstrual cup to vulnerable girls. In 2021, CouldYou? acquired our own CouldYou? Cup mold and began manufacturing at an ISO certified facility in the United States, and it is 100% medical-grade silicone.

Normalizing menstruation

We have numerous projects aimed at normalizing menstruation as well as combating stigmas and misconceptions associated with it. These include:

CY? Cup Music video
In partnership with Positivo Mozambique
Celebrity ambassadors
Such as Joselyn Dumas and Abuchamo Munhoto
CY? Cup Comic book/Animation
English and Portuguese

CouldYou? supports UN’s Sustainable Development Goals. Read more about U.N. Sustainable Development Goals and what CouldYou? is doing to reach these goals and how they relate to menstruation.